User experience research (UX) tells companies what visitors do when they use their website, digital products, or apps. By knowing how visitors are engaging with your company’s digital presence, you can better serve the customer by crafting an experience on those platforms that caters to their intentions. These insights play a significant role in designing the overall user experience, from web apps to landing pages to products themselves, and the navigational aspects of interfaces.
User experience research refers to “the systematic approach to gathering and interpreting collected data.”¹ The structure of user experience research involves five steps:
Determining objectives for the research.
Developing a hypothesis about your user’s experience.
Selecting research methods.
Conducting that research.
Analyzing the data to “address your hypothesis and create a plan to improve your product based on user feedback.”²
UX can be conducted in many ways - including in-person interviews, usability testing, and digital recordings. UX research is typically delivered to design and development teams before a redesign project begins, or while being prototyped.
As UX research measures how visitors and customers are using websites, products, apps, e-marketplaces, - companies are able to find new problems to solve and opportunities for development. By measuring and providing feedback on ease-of-use and convenience in the platform, design and development teams can iterate designs for better experiences prior to launch. UX research has the power to transform design and experience crafting from a guessing game to a proactive, evidence-based process that better caters to the market.
UX research helps companies, marketers, designers and developers by revealing valuable information about how users interact with digital presences. This becomes a core focus in the development period for websites, applications, products, and services. Companies can learn more about how people are using their platforms and offerings, and the context in which they are using them, and the attitudes and behaviors they have towards them. This aids in connecting more with the consumer, and as a result, taking full advantage of the benefits offered by this connection and knowledge.
UX research should be an integral part of a company’s digital strategy. It’s valuable to businesses in nearly every area of the company, and “yields clear benefits for your product, your users and your bottom line.”² Businesses can improve the design of their products by receiving feedback on prototypes and potential developments, users and consumers are enabled to provide valuable insight that helps make their overall experiences more positive, and aids the business in upping customer satisfaction, increasing efficiency in problem solving, and quickening the design process.
Curious about getting started with UX Research and interested about implementing the strategy for your business or agency? Check out Scio Motus’s service offerings.
[1] “What Is UX Research?” The Interaction Design Foundation, www.interaction-design.org/literature/topics/ux-research.
[2] “User Experience Research.” Qualtrics,
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